Teens today, often referred to as the 'N-Generation' or 'cyber teens,' are growing up in a globally interactive world. Jupiter Communications estimates that the segment of more than 4. At the same time, the adolescent population of 30 million is rapidly growing in both size and consumption power Lee, But relatively little is known about this young group of powerful consumers, who just a decade ago were considered financially unattractive. How do teens spend their time across media, and do media choices vary by activity? Does gender or having access to the internet at home influence internet use?
E-Cigarette Ads Get Through to Teens, Study Finds
Media's effect on Teenager Behaviour: The Effects Of Advertising On Teens
While many forms of e-cigarette advertising increase the odds that teens will try the devices, a new U. Big U. The battery-powered gadgets feature a glowing tip and a heating element that turns liquid nicotine and other flavorings into a cloud of vapor that users inhale. To see which e-cigarette ad formats were most persuasive to teens, researchers analyzed data from a recent nationwide survey of about 22, middle school and high school students from grades 6 through 12, when youth are typically about 12 to 18 years old. When middle school kids said they routinely viewed e-cigarette ads online, they were almost three times more likely to use the devices than their peers who never saw ads. High schoolers who frequently watched online ads were about two times more likely to use e-cigarettes, they reported in the journal Pediatrics. Centers for Disease Control and Prevention in Atlanta.
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Manipulated Kids: Teens Tell How Ads Influence Them
A new University of Michigan study found that regardless of body weight, teens had high brain activity during food commercials compared to nonfood commercials. Children see thousands of commercials each year designed to increase their desire for foods high in sugar, fat and salt. Thirty teenagers ages ranging from normal weight to obese watched a television show with commercial breaks.